Category: Digital Signage Work Examples

Creating a digital signage setup for Coca-Cola’s 100th Years of Contour at Cinetopia in Kansas City was a rewarding challenge. This event required the perfect blend of technology and creativity to capture the essence of Coca-Cola’s iconic bottle shape and celebrate their milestone in style.

Setting the Stage: Cinetopia’s setup included two colossal 100-foot projection walls and a third 50-foot projection wall, powered by a total of 10 high-definition projectors. To ensure the visuals were flawlessly synchronized, we grouped the projectors into three clusters and seamlessly linked them together. This setup allowed us to create an immersive and cohesive visual experience that captivated the audience from every angle.

Creating the Content: The centerpiece of our digital signage was a custom video that we designed. The video featured two Coke bottles gracefully floating in a room filled with fizzing Coca-Cola. The entire scene was stylized in a striking red and white color palette, reflecting the iconic Coca-Cola branding. The combination of the synchronized projectors and the dynamic video content created a mesmerizing effect that left a lasting impression on the attendees.

Overcoming Challenges: Synchronizing video content across multiple projectors can be a daunting task, but with careful planning and precision, we achieved flawless results. Ensuring that each projector was perfectly aligned and calibrated was crucial to maintaining the integrity of the visual experience. Additionally, the stylized red and white color palette required meticulous attention to detail to ensure that the colors remained vibrant and consistent across all screens.

The Impact: The digital signage setup not only highlighted the celebratory theme of the event but also showcased the versatility and power of modern projection technology. Attendees were immersed in the visual spectacle, and the feedback was overwhelmingly positive. The floating Coke bottles and fizzing room created an engaging and memorable experience that perfectly encapsulated the spirit of Coca-Cola’s 100th Years of Contour.

The digital signage setup for the Avengers movie launch at Cinetopia’s special Parlor theaters was an extraordinary project that merged innovation, creativity, and meticulous planning. These unique theaters, designed like living rooms with couches and armchairs, offered a cozy yet immersive viewing experience enhanced by strategically placed TV screens embedded into the walls to look like windows. Here’s how we brought the Avengers to life for this highly anticipated movie launch.

Setting the Scene: Cinetopia’s Parlor theaters featured a blend of comfort and technology with TV screens seamlessly integrated into the walls to resemble windows. For the Avengers launch, we designed content that perfectly set the scene for the movie, creating an environment that drew viewers into the Marvel universe even before the movie began. The setup included:

• Four synchronized screens across the back of the room, creating the illusion of a long narrow window.
• Four more synchronized screens that appeared as one large window.
• Five additional screens throughout the room, oriented to look like normal windows.

Creating the Content: Our creative team developed dynamic content for each screen to reflect the iconic Avengers characters. Each screen featured a different character standing in front of an animated destruction scene. To add a touch of realism, we included breathing and blinking effects, bringing the characters to life in a subtle yet impactful way. The large 4-panel screen was dedicated to Ultron, who was animated with impressive detail, capturing his menacing presence.

Collaborating with Disney: An essential part of this project was collaborating with Disney’s marketing team to ensure that all content met their high standards and stayed true to the Marvel brand. We presented our concepts and animations for approval, incorporating any feedback to create a final product that resonated with the audience while maintaining the integrity of the Avengers characters. Their input was invaluable in refining the visuals and ensuring that every detail was perfect.

Overcoming Challenges: Synchronizing multiple screens with varying orientations and ensuring the content was seamlessly integrated was a significant challenge. Precise calibration and meticulous timing were crucial to maintaining the illusion of windows and ensuring the content was cohesive. Additionally, coordinating the content to stop as the theater lights dimmed, just before the movie started, required precise scheduling and flawless execution.

The Impact: The digital signage setup for the Avengers movie launch created an immersive and engaging environment that captivated audiences from the moment they entered the theater. The synchronized screens and dynamic content enhanced the overall viewing experience, making the movie launch an unforgettable event. The feedback was overwhelmingly positive, with attendees praising the innovative use of technology and the attention to detail in bringing the Avengers to life.

Final Thoughts: Working on the Avengers movie launch project was an incredible experience that showcased the power of digital signage in creating immersive environments. The combination of cutting-edge technology, creative content, and meticulous planning resulted in a truly memorable event. As we continue to explore new possibilities in digital signage, I look forward to bringing more stories to life and enhancing the audience experience in innovative ways.